Naughty But Nice - Transforming Perceptions of the Booming Adult Retail Industry

BRISBANE, AUSTRALIA, June 26, 2013 (Press-News.org) Australians are becoming increasingly comfortable with their sexuality. As attitudes toward premarital sex relax and the restrictions placed on sexual expression become symptomatic of a bygone era of repression and guilt, recent studies have found Australians are a kinky, sexually progressive lot.

In 2012, Pleasure Den recorded an overwhelmingly positive response to a social media survey, targeting demographics of all ages, relationship status, persuasions and fetishes. 77% of participants indicated using adult toys to give their sex life a little extra zing - the majority of men and women let the world in on a dirty little secret; most actually have more than three pleasure accessories.

It has taken time to revitalise and makeover the traditional Judeo-Christian attitudes of the Australian status quo. Naughty But Nice, a premier Queensland adult retailer has transformed public perception locally, removing the taboo of sexual fulfilment and tailoring a professional and fun shopping experience to discerning adults. The sleaze factor has been shrugged off, as sales rise and sexual satisfaction enters the public domain as topically relevant to Sunshine State customers.

A dirth of sexual studies show adult toys bring couples closer together, energising lagging passions and encouraging open communication between parties that otherwise busy or disengaged. Adult toys have become the pinnacle of relationship self-help; 84% of the surveyed respondents are quoted as being de facto, married or dating.

Far from a cloak and dagger industry, adult toys are being discussed openly by 25% of enthusiasts, galvanising studies applied by the University of NSW and La Trobe University; sexual attitudes are evolving.

We are becoming sexually content beings, comfortable with advertising what works for us. The numbers speak for themselves:

- One quarter of surveyed Australians use an adult toy more than once a week.
- 75% of respondents have discussed their sex lives and adult toys!
- Queensland is the adult-toy premiership winner, with a majority of toy fans hailing from the great state.

Red Hot Pie asked 15,000 people a scope of adult toy questions, proving once again that Australians are not wallflowers when doing the dirty...with a little help:

- 56% of women announced proudly to using toys.

Naughty But Nice are a growing Brisbane retailer, with nine strategically placed stores in easily accessible locations. They offer a discreet, friendly online service with fast and efficient delivery. A market leader, Naughty but Nice are shifting the goal posts and forcing competing retailers to compete with their signature convenience, variety and value for money.