Mahon Enterprises Ltd Believes Indirect Marketing Strategies Lack ROI`

DUBLIN, IRELAND, June 26, 2013 (Press-News.org) Managing Director of Mahon Enterprises Ltd Tina Fletcher reports that statistics from the firm's first quarter reveal direct forms of marketing have shown that clients estimate a 34% return on investment. With the average indirect marketing campaign delivering of approximately 1.2% they have observed a boost in demand for their services throughout Ireland which is why more companies are experimenting with direct marketing.

Miss Fletcher believes using direct forms of marketing makes it easier to measure results. "With indirect methods such as social media you may get a certain number of likes or comments on your social networking pages or blog, but this isn't a true detection of how well you're doing. Some may like your page with no intention of buying." Tina adds, "with direct methods, such as sales letters, you can track how well your campaign is doing, since people will typically only contact you if they are interested in your services. You know exactly how many individuals you have contacted and can determine the ROI by the volume of sales generated."

About Mahon Enterprises Ltd: http://www.mahonenterprises.com

One of the most important aspects of marketing is to stand out from the crowd. Mahon Enterprises Ltd suggests in a saturated market it is important to make a unique selling point for each individual product or service. Tina Fletcher of Mahon Enterprises Ltd suggests this is easier to achieve with the direct forms of marketing their firm provide; face-to-face sales, marketing and promotions, as speaking in person with customers allows for communication be tailored to the individual customer.

Direct marketing is important for businesses that need immediate sales. Feedbacks from brands suggest the reason many have increased the volume of direct sales and marketing in recent years is due to the return on investment. Many of their indirect marketing campaigns either lack performance or it is very difficult to measure the results; meaning many businesses don't actually know how beneficial their marketing is. "At Mahon Enterprises Ltd, we provide daily reports which outline exactly how many sales have been made - our clients love it," says Tina Fletcher.

Mahon Enterprises Ltd expects the demand for their outsourced direct marketing campaigns to increase by a further 20% by the end of 2013.

Mahon Enterprises Ltd is one of the fastest growing promotional marketing companies in the Irish Capital.