Brian Newmark Responds to New Online Reputation Trends Among Youth

PHILADELPHIA, PA, June 26, 2013

As a solid business leader in the field of Online Reputation Management (ORM), Brian Newmark has focused many efforts on helping brands establish positive online identities to prevent loss of consumers and--in some cases--boost revenue. He notes that online reputation has become so important in today's age, that it can even impact the chances a jobseeker has to gain employment. Now, a recent article from The Huffington Post reveals that the business of Online Reputation Management has begun to impact teenagers' practices on social media.

The article explains, "Teachers and other social media experts have warned teens, especially those applying to colleges, to keep their social networking sites clean. Many have even encouraged them to start building their digital resume early by creating blogs and profiles that recruiters will find as they search the Internet for your child's name." While rudimentary in comparison to most ORM campaigns, Brian Newmark notes that these efforts are the beginnings of youth learning how to monitor and control their own online identities.

The trends in managing personal online reputations have become so prevalent, that new PEW research highlights how teenagers are responding to the increasing need for positive online identities. The Huffington Post observes, "PEW Internet released their latest study on Teens, Social Media and Privacy. They found that teens are sharing more information about themselves on social media sites than they did in the past. For example, 91 percent post photos of themselves, up from 79 percent in 2006. In terms of being proactive, 57 percent of teens in this study say they have decided not to post something online because they were concerned it would reflect badly on them in the future."

For Brian Newmark, this new information suggests that teenagers are becoming more aware of how powerful an online identity can be and how it shapes others opinions--even those who are not classmates, such as colleges or potential employers. Some other interesting points from the PEW research also reveals that "59 percent [of respondents] have deleted or edited something that they posted in the past" and "31 percent have deleted or deactivated an entire profile or account."

"These statistics are encouraging in terms of how Online Reputation Management will grow in the future. The fact that teens are already learning how to control their digital footprints to market themselves suggests that the next generation of business leaders will already prove open to solutions offered by ORM companies. This is a great indicator of progress, as not every business leader or professional today has yet to realize the benefit of monitoring an online reputation in modern society," Brian Newmark concludes.

ABOUT:

With a vast skill set in finance, sales and marketing, Brian Newmark has found immense success and rewards as a promising entrepreneur of the 21st century. However, he is also dedicated to helping other brands get on the right path toward a better future and improved revenue. Today, Newmark serves as an Online Reputation Management Consultant who helps companies--coming from a wide collection of industries--recover from false or destructive claims that damage a business' reputation. His work not only ensures that individual companies can maintain a strong reputation on the most influential channel of the modern age--the Internet--but also assists enhance brands so that they can reach new consumer audiences and become bigger players in their fields.