Real-Time Social Media Playing Greater Role in Entertainment, Bottlenose.com Comments on Emerging Practice

PHILADELPHIA, PA, June 26, 2013

For Bottlenose.com--provider of a real-time, cloud-based social intelligence platform--it is essential for today's entertainment brands to stay on top of social media activity.

According to the company, real-time interaction with online users and tracking of emerging trends allow brands to discover topics that are ripe with new ideas that can feed into the marketing and creative process. Beyond this they can also capture the true success of a promotion, event or product.

Noting how this ability can impact virtually every industry, Bottlenose points to a recent article from Variety that discusses how those in cable television are using social media to track viewer reactions and discussion about upcoming events and episodes.

Bottlenose.com explains that television and entertainment brands are truly grasping the potential of what can be done with social media; notably, leading networks are not only joining popular discussions--they are driving them.

Noting how HBO "[stokes] the fires of fandom week after week," Variety explains, "[These efforts include] anything from asking fans to share photos of themselves dressed as the characters of Girls for the show's season two premiere to creating the mobile- and Web-based app Join the Realm where Game of Thrones superfans, excited for the new season, can create their own house sigil."

In a recent press statement, Bottlenose.com explains, "Take the example of HBO: They are truly having a fun with social media and using it in a way that is not only engaging for audiences and fans, but highly promotional for brands. The real-time factor is playing a significant role as reactions develop immediately and fans need to stay updated; HBO and other networks are using real-time social intelligence to engage in real-time."

According to the article, real-time tracking is not just for fictional television--it has also played an important role in the lives of fans who watch reality programs. Variety observes, "Discovery uses social media to show its talent at work even when the cameras aren't rolling. The staff of Say Yes to the Dress tweeted and pinned Pinterest images of the gowns they saw at the spring bridal market in April and let fans inform their purchase decisions. Animal Planet has the original video series Turtleman Takes Manhattan, which follows Call of the Wildman star, Ernie Brown Jr., in fish-out-of-water situations. On-air promotions tease these webisodes."

"Television networks are realizing that their characters and their personalities are an important part of the brand. While online marketing has already allowed fans to access more of these shows, real-time social practices have kept many shows relevant and in the eye of the public--most likely increasing interest among viewers," Bottlenose.com concludes in its press statement.

ABOUT:

Bottlenose.com is home to the next generation of social intelligence, specifically designed for real-time social media tracking for marketers, brands, advertisers and enterprises. Utilizing a revolutionary Now Engine technology, Bottlenose is able to provide social discovery as it happens, focusing on emerging topics and trending discussions. As Bottlenose continues to grow, users praise this emerging technology for its social analytics, SEO keyword discovery, campaign monitoring, crisis-management, and early-warning benefits.