Millennials and Generation Z are more sustainability-orientated -- even when it comes to money, researchers find

The younger generations are willing to put their money where their mouth is when it comes to sustainable living. In a study questioning both commitment to sustainable behaviors and willingness to trade better pay to work for a more sustainable-minded company, the surveyed young adults in Japan made their preferences clear.

The results were published on Jan. 31 in a special issue of the Journal of Cleaner Production focused on achieving the END