Charles Buchanan, COO of World Marketing Inc., Speaks on the Mail Distribution Industry and Technologies

SAN DIEGO, CA, January 26, 2011

In a report in Manufacturing Digital, Charles Buchanan, COO of World Marketing Inc., speaks on the company's history and in-house created technologies to improve efficiencies on the manufacturing floor.

In keeping with today's technology, World Marketing Inc. has created two tools to keep up with the demands of the industry. InsideTrack is an intelligent tracking, reporting and expediting service that allows the company to keep mail of track so it's delivered to their clients' customers.

"InsideTrack lets us forecast when we need to enter mail into the post office to achieve a specific in-home delivery date," Buchanan says. "For instance, if a customer has a one-day sale in their stores across the country, we know when to enter mail into those markets for an optimum time to achieve their sales objectives by tracking and changing data captured by the post office."

"When mail is being processed at the post office, we look at the activity of the mail and if anything is out of the norm, we can call the post office to make sure it's processed correctly. They're able to work with us and respond so that we can fulfill our clients' objectives," he continues. "It's a very interactive relationship, from forecasting mail dates and working with the back-end of the post office that improves and achieves better delivery times.
Read the article here.

About World Marketing Inc.
World Marketing Inc. (WMI) is a quality end-to-end supplier of Fulfillment and Lettershop services. WMI has a proprietary Mail Delivery Solution Suite of value- added services such as InsideData for optimizing file hygiene and delivery, InsideTrack for mail tracking as well as a wide array of production capabilities such as Variable Data Printing, PoD and more. World Marketing is also a USPS approved Full Service Intelligent Mail provider. WMI performs all processing required to deliver paper-based messaging via the USPS or private package carriers using a highly experienced work force to ensure innovation and quality service.

About Manufacturing Digital
Manufacturing Digital is a leading digital media source of news and content for C-level executives focused on business and up-to-date news in the manufacturing industry. Manufacturing Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
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