Results of Australian Online Gambling Survey Published by Online Casino AU

SYDNEY, AUSTRALIA, May 15, 2012

Online Casino AU has published the results of the Australian Gambling Survey conducted by the University of Sydney and Southern Cross University which reveals fascinating statistics about the online gambling in Australia.

The results of the online survey (which was available to everyone over the age of 18 who has wagered money online in Australia) include information on demographics, behaviour and technology.

Head of http://www.onlinecasino-au.com, Richard Smith commented; "We feel it's important to publish research on the relatively new phenomenon that is online gambling in Australia - we hope the findings will allow researchers to delve deeper into issues related to internet gambling".

According to the preliminary set of findings, 92% of all Australian individuals who gamble online are male. In fact, online gamblers are more likely to be male than land-based gamblers, a population of which only 67% are male.

It is most popular among males between the age of 35 to 49 (34.8%), with 50-to-64-year-olds following closely behind (34.4%). Online betting seemed to be the least popular with the 18-24 age groups. 65% of these individuals are employed full time and 16% of them make more than $150 000 per year.

The findings also reveal the reasons that many online gamblers choose to play online rather than in a land-based environment. 62% stated that they enjoy the convenience of not having to leave their homes and 54% stated that the 24-hour availability was a big draw for them. 35% enjoyed not having to deal with crowds while 33% stated that privacy and anonymity was a key point for online gambling. Only 2% stated that they played online due to land-based gambling being unavailable or illegal.

Along with these advantages, respondents were also required to name what they thought would be disadvantages to gambling online. The most popular disadvantage claimed that online gambling was 'too convenient', meaning that it is easier for players for spend more money. Players also do not enjoy the poor social environment and the lack of face-to-face interaction.

Smith concluded; "These findings are key to understanding the online gambling market in Australia. By examining these preliminary results, researchers will be able to conduct more in-depth studies about the nature of internet casinos and online betting. We look forward to reading the interesting and engaging studies that will result flourish as a result of these findings".

Online Casino AU was founded in 2010 and provides up to date information about the online and offline casino industry in Australia.

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