ISL Achieves a Second Google Partner Certification

ISL Web Marketing & Development announces their recent accomplishment of becoming a Google Adwords Certified Partner.

2013-01-26

HALIFAX, NS, CANADA, January 26, 2013 (Press-News.org) ISL Web Marketing & Development, Atlantic Canada's largest Digital Marketing Agency, is pleased to announce that it has achieved Google AdWords Certified Partner status. "ISL decided that being an AdWords Certified Partner in Atlantic Canada would be the best way to communicate our commitment to a proven track record of quality, while providing our clients with a valuable service that enhances their marketing strategies," said Malcolm Fraser, CEO of ISL.

Google AdWords is a cost effective, results driven advertising platform and ISL manages campaigns for its clients on this platform every day. This certification enables ISL to provide clients with deeper capabilities including assessing the return on marketing investments with near real-time data. These measurable results can provide even more insights when combined with data collected using Google Analytics, of which ISL is one of only a select few companies in Canada to be a Certified Partner.

The continued shift of marketing budgets to digital media puts more pressure on Digital Marketing Agencies to ensure their skills are current and practiced. Together, these programs can directly improve brand awareness and visitor quality, but like any powerful tool, knowing how to use it effectively requires experience. As an Adwords Certified Partner, ISL provides direct access to Google resources as well as admission to new programs and training not available to the public.

"It's about results, it's about connecting the right people to the right message at exactly the right time," explained Matt Cooper, a Director of Digital Measurement with ISL who holds his Adwords Individual Qualification. "AdWords presents a relevant answer at the exact time someone is asking a question. Your products or program can be that answer, which drives highly qualified traffic to your site."

"Being an AdWords Certified Partner continues to build on our relationship with Google so that we can provide better marketing services overall for our clients," said Malcolm Fraser, CEO of ISL. "Full partner certifications show that ISL continues to invest in this medium in a serious way so that we can continue to be a leader in our industry."

For more information contact
Tonya Darlington, (tdarlington@isl.ca) or 902-442-7113
http://www.isl.ca

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