Does class shape men's attitudes toward home improvement projects?
Financial pressure and workplace stress lead some American men to take on home improvement projects, according to a new study in the Journal of Consumer Research.
"Depending on their social class, men tend to use DIY home improvement to envision themselves as either suburban craftsmen or family handymen," write authors Risto Moisio (California State University, Long Beach), Eric J. Arnould (University of Bath), and James Gentry (University of Nebraska, Lincoln).
Consumer research has tended to focus on demonstrating how masculine identity is constructed away from home ...