Technology vs. Time: Why it's Important, Now More Than Ever, for Ad Agencies to Operate Efficiently
I am biased and I admit it. I place agency efficiency on a pedestal. I don't believe ad agencies can remain competitive when their payrolls sag under the weight of thumb twiddlers. I have witnessed time and time again how bureaucracy waters down smart work, how layers halt forward progress and how the quality of opinions decreases as the number of people expressing opinions increases. Efficiency seems like a no brainer. Still many agencies lumber under the weight of excess. They argue that bigger is better, that staff size and capitalized billings result in greater ability ...
