The Red Box of Frozen Yogurt: Industry CEOs Sweating Out the Rise of Robofusion?
It's the kind of socially hip development that makes CEOs sweat. The kind of thing that one person mentions, then another, then another—and before the world knows it, an entire business model goes the way of the dinosaur while a rockstar replacement arises. Red Box did it in the movie rental business. Now Robofusion is doing it in the yogurt business, albeit coyly.
"That's not something we can comment on at this time," said a high-ranking Robofusion employee on the condition of anonymity. "Red Box is an amazing product. We are flattered to be compared ...