English language ads better reach Latino audience
English language ads have a greater impact in mobilizing Latino voters than Spanish language ads, according to a study recently published in American Political Research, a SAGE journal.
This study examined the effects of direct mail pieces on Latino voters. The direct mail piece, which was written in either English or Spanish, was sent to two separate groups while a third who received no mailing was used as a control group. The experiment was conducted in New York City Council District 21 prior to the February 2009 special election to fill a vacancy on the New York ...


