The Gab Group Retained To Launch Mega-Brand Philippe By Philippe Chow in Boca Raton
Award-winning PR and marketing agency The Gab Group has been retained by luxury brand Philippe by Philippe Chow. The Gab Group will launch Philippe by Philippe Chow in East Boca Raton in August 2011, and will follow the much-anticipated opening with a multi-level media strategy designed to introduce the South Floridians to the acclaimed haute Chinese dining concept, which has already garnered much success and celebrity fanfare in metropolitan areas including New York City and Los Angeles.
"When Philippe by Philippe Chow launches in Boca Raton, it will mark the ...