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Red Bull logo enough to shape consumer performance

Red Bull logo enough to shape consumer performance
2011-02-01
Chestnut Hill, Mass. (1/31/2011) – Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy marketing efforts have sold a heavy dose of attitude to consumers. Researchers put subjects at the controls of a car racing video game, supplying each with functionally identical racecars, but each car decorated with a different brand logo and color scheme. Players put in control of the Red Bull car displayed the characteristics often attributed ...

Specific populations of gut bacteria linked to fatty liver

2011-02-01
The more we learn about biology, the closer we get to being able to treat disease – and the more complicated our understanding of disease itself becomes. A new research finding showing a strong relationship between complex microbial ecologies in human intestines and the common but serious medical condition known as fatty liver illustrates this paradox. From past genomic studies, we have learned that a mind-boggling multitude of different kinds of benign bacteria inhabit our intestines and that these populations can vary almost infinitely from one human being to the ...

Free radicals in cornea may contribute to Fuchs dystrophy, most common cause of corneal transplants

2011-02-01
Boston, MA—Scientists have found that free radicals (unstable molecules that cause the death of cells as the body ages) may also cause the damage in the eyes of patients with Fuchs Endothelial Corneal Dystrophy (FECD), a hereditary disease that is one of the most common reasons for corneal transplants worldwide. The finding, published in the November 2010 American Journal of Pathology, holds promise for early and preventative treatments for this disease, which impacts nearly four percent of the population over age 60. "Our discovery is significant, because it gives ...

Analysis of bread mold genomes demos 'reverse-ecology' tool

Analysis of bread mold genomes demos reverse-ecology tool
2011-02-01
Berkeley – In a demonstration of "reverse-ecology," biologists at the University of California, Berkeley, have shown that one can determine an organism's adaptive traits by looking first at its genome and checking for variations across a population. The study, to be published the week of Jan. 31 in the journal Proceedings of the National Academy of Sciences, offers a powerful new tool in evolutionary genetics research, one that could be used to help monitor the effects of climate change and habitat destruction. The researchers scanned the genes of 48 different strains ...

Hunt for dark matter closes in at Large Hadron Collider

2011-02-01
The scientists have now carried out the first full run of experiments that smash protons together at almost the speed of light. When these sub-atomic particles collide at the heart of the CMS detector, the resultant energies and densities are similar to those that were present in the first instants of the Universe, immediately after the Big Bang some 13.7 billion years ago. The unique conditions created by these collisions can lead to the production of new particles that would have existed in those early instants and have since disappeared. The researchers say they are ...

Scientists synthesize long-sought-after anticancer agent

2011-02-01
New Haven, Conn.—A team of Yale University scientists has synthesized for the first time a chemical compound called lomaiviticin aglycon, leading to the development of a new class of molecules that appear to target and destroy cancer stem cells. Chemists worldwide have been interested in lomaiviticin's potential anticancer properties since its discovery in 2001. But so far, they have been unable to obtain significant quantities of the compound, which is produced by a rare marine bacterium that cannot be easily coaxed into creating the molecule. For the past decade, different ...

Researchers discover signaling pathway crucial to acute lung injury

2011-02-01
Researchers at National Jewish Health have discovered a signaling pathway that is crucial to the devastating effects of acute lung injury (ALI). The data, obtained from cells, animals and ALI patients, suggest several potential therapeutic targets. Experimental blockade of one of the targets significantly reduced flooding of the lungs that is the hallmark of ALI. "Acute lung injury is a devastating disease, with 40 percent mortality and no beneficial therapies," said first author James Finigan, MD, Assistant Professor of Medicine at National Jewish Health. "Our study ...

Songbird's strategy for changing its tune could inform rehab efforts

2011-02-01
It takes songbirds and baseball pitchers thousands of repetitions – a choreography of many muscle movements -- to develop an irresistible trill or a killer slider. Now, scientists have discovered that the male Bengalese finch uses a simple mental computation and an uncanny memory to create its near-perfect mate-catching melody -- a finding that could have implications for rehabilitating people with neuromuscular diseases and injuries. Young male Bengalese finches practice their boisterous mating song hundreds of times a day, comparing their melody to the songs of their ...

Novel immune system-based gene therapy induces strong responses in metastatic melanoma, sarcoma

2011-02-01
Researchers have found that a novel form of personalized therapy that genetically engineers a patient's own anti-tumor immune cells to fight tumors could treat metastatic melanoma and metastatic synovial cell sarcoma, representing a potentially new therapeutic approach against these and other cancers. The technique, called adoptive immunotherapy, works with the body's immune system to fight cancer. Immune cells, called T lymphocytes, are removed, modified, expanded in large numbers, and given back to the patient. In this case, the process entailed genetically engineering ...

Computer-assisted diagnosis tools to aid pathologists

Computer-assisted diagnosis tools to aid pathologists
2011-02-01
Researchers are leveraging Ohio Supercomputer Center resources to develop computer-assisted diagnosis tools that will provide pathologists grading Follicular Lymphoma samples with quicker, more consistently accurate diagnoses. "The advent of digital whole-slide scanners in recent years has spurred a revolution in imaging technology for histopathology," according to Metin N. Gurcan, Ph.D., an associate professor of Biomedical Informatics at The Ohio State University Medical Center. "The large multi-gigapixel images produced by these scanners contain a wealth of information ...

Explosive- and drug-sniffing dog performance is affected by their handlers' beliefs

2011-02-01
Drug- and explosives-sniffing dog/handler teams' performance is affected by human handlers' beliefs, possibly in response to subtle, unintentional handler cues, a study by researchers at UC Davis has found. The study, published in the January issue of the journal Animal Cognition, found that detection-dog/handler teams erroneously "alerted," or identified a scent, when there was no scent present more than 200 times — particularly when the handler believed that there was scent present. "It isn't just about how sensitive a dog's nose is or how well-trained a dog is. There ...

NASA sees large Tropical Cyclone Yasi headed toward Queensland, Australia

NASA sees large Tropical Cyclone Yasi headed toward Queensland, Australia
2011-02-01
Tropical Storm Anthony made landfall in Queensland, Australia this past weekend, and now the residents are watching a larger, more powerful cyclone headed their way. NASA's Terra satellite captured a visible image of the large Tropical Cyclone Yasi late yesterday as it makes its way west through the Coral Sea toward Queensland. The Moderate Resolution Imaging Spectroradiometer (MODIS) instrument that flies aboard NASA's Terra satellite captured an image of Cyclone Yasi on Jan. 30 at 23:20 UTC (6:20 p.m. EST/09:20 a.m., Monday, January 31 in Australia/Brisbane local time). ...

Tracking the origins of speedy space particles

Tracking the origins of speedy space particles
2011-02-01
NASA's Time History of Events and Macroscale Interaction during Substorms (THEMIS) spacecraft combined with computer models have helped track the origin of the energetic particles in Earth's magnetic atmosphere that appear during a kind of space weather called a substorm. Understanding the source of such particles and how they are shuttled through Earth's atmosphere is crucial to better understanding the Sun's complex space weather system and thus protect satellites or even humans in space. The results show that these speedy electrons gain extra energy from changing magnetic ...

UCSB physicists challenge classical world with quantum-mechanical implementation of 'shell game'

UCSB physicists challenge classical world with quantum-mechanical implementation of shell game
2011-02-01
(Santa Barbara, Calif.) –– Inspired by the popular confidence trick known as "shell game," researchers at UC Santa Barbara have demonstrated the ability to hide and shuffle "quantum-mechanical peas" –– microwave single photons –– under and between three microwave resonators, or "quantized shells." In a paper published in the Jan. 30 issue of the journal Nature Physics, UCSB researchers show the first demonstration of the coherent control of a multi-resonator architecture. This topic has been a holy grail among physicists studying photons at the quantum-mechanical level ...

Children's genetic potentials are subdued by poverty

2011-02-01
Children from poorer families do worse in school, are less likely to graduate from high school, and are less likely to go to college. A new study published in Psychological Science, a journal of the Association for Psychological Science, finds that these differences appear surprisingly early: by the age of 2. It's not a genetic difference. Instead, something about the poorer children's environment is keeping them from realizing their genetic potentials. Past research has found that a gap between poor children and children from wealthier families opens up early in life, ...

Resolved to quit smoking?

2011-02-01
ANN ARBOR, Mich.--Brain scans showing neural reactions to pro-health messages can predict if you'll keep that resolution to quit smoking more accurately than you yourself can. That's according to a new study forthcoming in Health Psychology, a peer-reviewed journal. "We targeted smokers who were already taking action to quit," says Emily Falk, the lead author of the study and director of the Communication Neuroscience Laboratory at the U-M Institute for Social Research (ISR) and Department of Communication Studies. "And we found that neural activity can predict behavior ...

Smart lasers could make cancer biopsies painless, help speed new drugs to market

2011-02-01
EAST LANSING, Mich. — Biopsies in the future may be painless and noninvasive, thanks to smart laser technology being developed at Michigan State University. To test for skin cancer, patients today must endure doctors cutting away a sliver of skin, sending the biopsy to a lab and anxiously awaiting the results. Using laser microscopes that deploy rapid, ultra-short pulses to identify molecules, doctors may soon have the tools to painlessly scan a patient's troublesome mole and review the results on the spot, said Marcos Dantus. The results touting this new molecule-selective ...

Pakistan floods last summer could have been predicted

2011-02-01
WASHINGTON — Five days before intense monsoonal deluges unleashed vast floods across Pakistan last July, computer models at a European weather-forecasting center were giving clear indications that the downpours were imminent. Now, a new scientific study that retrospectively examines the raw data from these computer models, has confirmed that, if the information had been processed, forecasters could have predicted extremely accurate rainfall totals 8-10 days beforehand. The study also finds that the floods themselves could have been predicted if this data, which originated ...

Pitt team grows arteries with most elastic protein reported, big step for living vascular grafts

Pitt team grows arteries with most elastic protein reported, big step for living vascular grafts
2011-02-01
PITTSBURGH—University of Pittsburgh researchers have grown arteries that exhibit the elasticity of natural blood vessels at the highest levels reported, a development that could overcome a major barrier to creating living-tissue replacements for damaged arteries, the team reports in the Proceedings of the National Academy of Sciences. The team used smooth muscle cells from adult baboons to produce the first arteries grown outside the body that contain a substantial amount of the pliant protein elastin, which allows vessels to expand and retract in response to blood flow. ...

Plants can adapt genetically to survive harsh environments

2011-02-01
WEST LAFAYETTE, Ind. - A Purdue University scientist has found genetic evidence of how some plants adapt to live in unfavorable conditions, a finding he believes could one day be used to help food crops survive in new or changing environments. David Salt, a professor of horticulture, noticed several years ago that a variant of the research plant Arabidopsis thaliana that could tolerate higher levels of sodium had come from coastal areas. To test the observation, Salt grew more than 300 Arabidopsis thaliana plants from seeds gathered across Europe. The plants were grown ...

New approach needed to prevent major 'systemic failures'

2011-02-01
WEST LAFAYETTE, Ind. - A Purdue University researcher is proposing development of a new cross-disciplinary approach for analyzing and preventing systemic failures in complex systems that play a role in calamities ranging from huge power blackouts to the BP Deepwater Horizon disaster and the subprime mortgage crisis. "The striking similarities in such catastrophes necessitates a broader perspective to better understand such failures," said Venkat Venkatasubramanian, a professor of chemical engineering. "In the history of systemic failures, a few disasters have served as ...

Aging safely at home? California's disabled elderly are barely holding on

2011-02-01
The network of public services that supports California's low-income, disabled elderly is fragile, affecting the ability of these vulnerable residents to live independent lives in their own homes, according to a new study from the UCLA Center for Health Policy Research. This policy note reports the first findings from a yearlong effort to follow the lives and challenges encountered by several dozen representative older Californians in Los Angeles, San Diego, San Francisco and Santa Clara who are enrolled in Medicare and Medi-Cal and who receive in-home and community ...

Road may disrupt migration, ruin Serengeti, study finds

2011-02-01
Building a highway through Serengeti National Park may devastate one of the world's last large-scale herd migrations and the region's ecosystem, according to new research by an international team of ecologists, including a University of Guelph professor. The study by John Fryxell, a Guelph integrative biology professor, and four other scientists from the United States and Canada appears in a recent issue of PLoS ONE, a peer-reviewed international journal published by the Public Library of Science. The researchers studied the effects of a proposal by the Tanzanian government ...

Tonsillectomy linked to excess weight gain in kids

2011-02-01
Alexandria, VA — Tonsillectomy is the most common major surgical procedure performed in children. Children who undergo the surgical removal of their tonsils (tonsillectomy), with or without the removal of their adenoids (adenoidectomy), are at increased risk for becoming overweight after surgery, according to new research published in the February 2011 issue of Otolaryngology – Head and Neck Surgery. Pediatric obesity has increased overwhelmingly over the last 20 years, with recent data suggesting that as many as 33 percent of American children are overweight and 17 ...

Repeat MRI screening for breast cancer results in fewer false positives

2011-02-01
OAK BROOK, Ill. – MRI screening for breast cancer delivers consistent rates of cancer detection and fewer false-positive results over time, according to a new study published online and in the April print edition of Radiology. While MRI can be more effective than mammography at identifying suspicious areas of the breast, it is not always able to distinguish between cancerous and benign lesions, which can result in additional testing and false-positive results that may cause anxiety for patients. A screening exam is considered to be false positive when its results recommend ...
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