MobileCrafted Study Proves Profitability of Mobile Websites
MobileCrafted, a company that optimizes websites to be viewed on smartphones, surveyed smartphone users in Manhattan this week. The survey--which asked 1,021 smartphone owners about their phone use--found that the majority disseminate information and make purchasing decisions based upon their mobile web experience.
The study found that, in the previous week alone, 77% of respondents sought information about a business on their mobile, and 88% made a purchase decision that was impacted by a business' mobile website. What is more is the finding that 95% of respondents ...