Dinner with the in-laws: Why does knowing how long a bad experience will last make it worse?
Knowing how long a good experience will last makes it better, but being aware of the duration of an unpleasant event makes it worse, according to a new study in the Journal of Consumer Research. But people usually predict the opposite effect.
"Which is more enjoyable, knowing the exact duration of a dinner with a charming friend or not knowing it? What if the dinner is with disliked in-laws?" ask authors Min Zhao and Claire I. Tsai (University of Toronto). People often assume that knowing the duration of a pleasant event will "kill the fun," whereas knowing the duration ...




