Dangers of Fill-In-The-Blank E-Commerce Strategies Considered in a New Polar Design Case Study
The templated, or out-of-the-box, website is the mad lib of e-commerce web design: just insert logo, photos, and text, and you've got a fully functional web site for a few thousand dollars. Sounds great doesn't it?
Polar Design (www.PolarDesign.com) is an experienced e-commerce design and marketing agency that has untangled a number of puzzling e-commerce situations. As documented in its recent case study (http://doiop.com/MarbleCaseStudy), e-commerce strategies that depend on out of the box answers may be attractive in cost but are unlikely to provide results. The ...

