Debenhams Reveals Mums Trying to Outdo Each Other at the School Gate
Debenhams has revealed that a new breed of fashion conscious mums in Ireland is fast turning the school run into a catwalk competition as they vie to outdo each other at the school gates.
Usually obsessing about how well the apple of their eye is performing at school, many mums are now turning their attention to themselves to ensure that they get top marks in the fashion class.
The trend was revealed when Debenhams research team asked Irish female customers what they wore on the school run.
Over 60% of women admitted to feeling pressurised to compete in the fashion ...






