Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time Media Buys
Tumri today announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and offer optimization to AppNexus clients along with custom data integration. As a result, existing AppNexus clients can now implement dynamic creative and offer optimization at unmatched production scale via Tumri Ensemble. Tumri will leverage AppNexus' leading ad serving technology to build out a combined creative plus media bidding feature for AppNexus clients.
AppNexus clients, including leading ad networks, demand-side platforms ...
