Themyndset.com : Minter Dial publishes white paper "The Brand University"
Minter Dial, President and Founder of The Myndset Company, co-wrote the seminar white paper, "The Brand University," with his ex-colleague from L'Oreal, Eric Mellet. First published by BrandChannel (October 2010). With the rapidly changing business landscape, impacted by the digital revolution as well as new consumer and employee habits and demands, brands need to transform themselves to face the new reality. This white paper analyzes some of the significant changes and poses questions about the implications for management and the organizations, more broadly. In this paper ...