Content Marketing Agency SPROUT Content Named as Expert Contributors to the Content Marketing Institute

PENSACOLA, FL, January 30, 2011 (Press-News.org) Sprout Content, a content marketing agency launched in early 2010, has joined the ranks of other well-known industry leaders contributing to the Content Marketing Institute. Co-founders Debbie Williams and Dechay Watts are publishing articles regularly, as well as authoring research papers and working on new content marketing studies.

"The Content Marketing Institute is at the forefront of the content marketing industry," said Williams. "It's an honor to be included in the stellar company of the other contributors. We're excited about the opportunity to offer our own ideas and experiences and help educate businesses about the effectiveness of content marketing."

The Content Marketing Institute was started by content marketing pioneer Joe Pulizzi, founder of Junta42 and author of Get Content, Get Customers. CMI produces daily blogs from leading content experts, case studies and original research, and real-world advice about content marketing. The goal is to teach businesses how to develop a content strategy, create compelling content that connects with their audience, manage the content development process and measure results.

"Content marketing is growing rapidly, but is still an emerging part of the marketing industry," said Watts. "We're thrilled to be working with industry visionaries and helping make an impact in the content marketing world."

Access Sprout Content's CMI articles here: http://www.contentmarketinginstitute.com/author/debbie-williams/

SPROUT Content connects businesses with their customers through effective content marketing. Sprout develops editorial content strategy and writes custom content that positions businesses as industry experts and becomes a valuable source of information that their audience wants to read, subscribe to and share. Learn more at http://www.sproutcontent.com and http://www.blog.getawordin.com.