Anatomy of a shopping spree: Pretty things make us buy more
Chestnut Hill, Mass. (Dec. 14, 2010) – With the holidays fast approaching and consumers in full shopping mode, new research shows that a seemingly innocent luxury item purchase can lead to an unintended, budget-busting spending spree.
The problem starts with the purchase of a new item, particularly those among designer product lines, luxury branded items, or consumer goods of high-end design. Once home, these items – graced with what researchers call salient design elements, such as a unique pattern or interesting color scheme – can look out of place when compared to ...







