MassMedia Healthcare Marketing Named Agency of Record for United Blood Services of Las Vegas

LAS VEGAS, NV, August 10, 2012 (Press-News.org) MassMedia Healthcare Marketing, a full-service, integrated communications firm, and the only Nevada agency with a dedicated health care marketing division, has been selected as the public relations and advertising agency of record for United Blood Services of Las Vegas (UBS). MassMedia will lead the organization's media relations strategy, and provide creative design and targeted advertising solutions.

For nearly 50 years, UBS has served Southern Nevada as the community's largest blood provider. Seeking to increase public awareness for its mission and the ongoing need for blood donors, the nonprofit chose MassMedia based on its proven success in the health care arena.

"MassMedia's deep understanding of the local health care and consumer landscape, combined with a strategic, creative approach to communications, produces real, measureable results for our clients," said Paula Yakubik, founder and managing partner of MassMedia Healthcare Marketing. "We're proud to bring increased awareness to the UBS cause and the great work they do, and we've already hit the ground running with several successful public relations and advertising initiatives this summer."

The United Blood Services network is one of the nation's oldest and largest nonprofit blood service organizations. With three Southern Nevada locations, UBS relies on local blood donations to provide area hospitals with a safe, ample blood supply. The organization also performs cutting-edge medical research and clinical services at select blood centers and hospitals throughout Las Vegas.

"Since joining forces with MassMedia, we've seen an immediate increase in attendance for our area blood drives," said Danny Cervantes, director of donor recruitment for UBS. "They bring the unique team approach, sound strategy and creative ideas that we need to propel our outreach to the next level."

MassMedia represents some of the region's most prominent health care companies, including medical groups, insurance companies and nonprofit organizations. The agency is renowned for providing fast results based on strategic, integrated marketing solutions across multiple platforms.

MassMedia Health care Marketing is a division of MassMedia Corporate Communications. Founded in 1997, MassMedia is a leading public relations, advertising, government affairs and marketing agency whose knowledge, strategic insights and innovative programs help drive strong corporate reputations. MassMedia Health care clients include Health care Partners Nevada, Women's Cancer Center of Nevada, Nevada Spine Clinic, Good Night Pediatrics, Humana and Nevada Heart and Vascular Center. To learn more about MassMedia Health care Marketing, visit http://www.massmediahealth.com.