Vying for seats in the C-suite: Marketing and PR's Focus is too narrow, Baylor study finds
Corporate communicators and marketing teams are often in direct competition to be in the "C-suite" -- the coveted boardroom seats -- according to a study by a Baylor University researcher.
"So few seats are available that it's often an 'either/or' for PR and marketing," said study author Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor's College of Arts & Sciences. "People perceive them as quite similar," although their responsibilities are distinctly different.
The research indicates that both groups' focus on the C-suite, ...






