Bragging: Researchers find self-promotion often backfires
PITTSBURGH--Bragging to coworkers about a recent promotion, or posting a photo of your brand new car on Facebook, may seem like harmless ways to share good news.
However, a new study from City University London, Carnegie Mellon University and Bocconi University shows that self-promotion or a "humblebrag" often backfires.
Published in Psychological Science, Irene Scopelliti, George Loewenstein and Joachim Vosgerau wanted to find out why so many people frequently get the trade-off between self-promotion and modesty wrong. They found that self-promoters overestimate how ...









