Mathematical model illustrates our online 'copycat' behavior
Researchers from the University of Oxford, the University of Limerick, and the Harvard School of Public Health have developed a mathematical model to examine online social networks, in particular the trade-off between copying our friends and relying on 'best-seller' lists.
The researchers examined how users are influenced in the choice of apps that they install on their Facebook pages by creating a mathematical model to capture the dynamics at play. By incorporating data from the installation of Facebook apps into their mathematical model, they found that users selected ...











