Consumers looking for reduced sugar and salt in food products more than low- and no-fat
More than 50 percent of consumers are interested in products with reduced levels of salt and sugar, and yet new products in the United States are more likely to tout low- or no-fat attributes, according to a June 23 panel discussion at the 2014 Institute of Food Technologists (IFT) Annual Meeting & Food Expo® in New Orleans.
In recent research, just 25 percent of consumers claimed to be dieting, yet more than 70 percent said they want to lose weight.
"Consumers know they need to take care of their health," said Lynn Dornblaser, director, innovation & insight, Mintel ...



