Study finds more tweets means more votes for political candidates
NEW YORK CITY — An Indiana University study found that the percentage of votes for Republican and Democratic candidates in 2010 and 2012 races for the U.S. House of Representatives could be predicted by the percentage of tweets that mentioned those candidates — and it didn't matter whether the tweets were positive or negative.
"Think of this as a measurement of buzz," said Fabio Rojas, an associate professor of sociology in the College of Arts and Sciences at IU Bloomington. "We call this the 'all publicity is good publicity' finding. Even if you don't like somebody, ...