Microentrepreneurs may be an untapped market for product design
CAMBRIDGE, Mass-- Designing products for the developing world can be a hit-or-miss endeavor: While there may be a dire need for products addressing problems, such as access to clean water, sanitation and electricity, designing a product that consumers will actually buy is a complicated process. More often than not, such products — even those that are distributed at no charge — go unused due to poor quality, unreliability or differences in cultural expectations.
And yet, an increasing number of organizations, companies and startups are targeting products at developing ...