Cinderellas reign in Final Four ratings
Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't heard of a month ago.
BYU statistics professor Scott Grimshaw's research found that a NCAA Men's Final Four game featuring a Cinderella team, or an underdog from a smaller school, will have a 35 percent larger TV audience than a game featuring two national powerhouse schools. That 35 percent jump translates to 3 million more viewers for a semifinal ...