Social Shopper Lab Brings Social Media Spin to Shopper Marketing
When is a shopper not a shopper? A digital advertising agency called Social Forces is out to push the limits of a field known as shopper marketing with their latest project -- the Social Shopper Lab.
Within retail circles, the practice of shopper marketing has emerged over the years as a way to better understand consumer behavior leading up to the point of purchase in retail venues. The industry's practices in this area continually change to adapt to new consumer behavior patterns and new ways to frame the world of the "shopper." That, according to the team ...