Study: To battle tip fatigue, businesses should make their service efforts visible
PULLMAN, Wash. -- As customers face more and more prompts to add a tip to the bill in places where gratuities were not customary only a few years ago—and often before any service has been rendered—their attitudes toward the practice have turned sharply negative.
“Businesses should seriously consider whether they want to offer that tipping request,” said Ruiying Cai, an assistant professor in the WSU’s Carson College of Business and co-author of a new study published in the International Journal of Hospitality ...