Menstrual tracking app data is a ‘gold mine’ for advertisers that risks women’s safety – report
Smartphone apps that track menstrual cycles are a “gold mine” for consumer profiling, collecting information on everything from exercise, diet and medication to sexual preferences, hormone levels and contraception use, according to a University of Cambridge report.
A report from Cambridge’s Minderoo Centre for Technology and Democracy argues that the financial worth of this data is “vastly underestimated” by users who supply profit-driven companies with highly intimate details in a market lacking in regulation.
The report’s authors caution that cycle tracking app (CTA) ...