Ventana Research Releases Benchmark Research Education on Customer Relationship Maturity
Ventana Research has released its latest Benchmark Research, "In Pursuit of Excellent Customer Relationships: Achieving maturity in managing the customer experience," assessing the maturity of organizations' ability to manage customer relationships.
The CRM field has dramatically changed how organizations manage relationships across multiple channels, and a whole new field of business processes and technologies has been developed to help organizations deliver the best customer experience. Thanks to the Internet, customers have more ways to buy products, more ...










