Ritchie Havok has New Findings: Squeakiest Advertiser Doesn't Always Get The Sale
Virtually no one who watches TV is immune to being carpet bombed by ad campaigns that unleash a numbing repetition of messages day and night. It's a take-no-prisoners strategy employed by advertisers like law firms, tax consultants, politicians, and many others intended to drive their target audiences into submission by forging an indelible brand image in their minds. Some commercials even resort to the garish, the juvenile and the utterly outrageous to command attention.
But does it work? That's what a recent survey conducted by the Las Vegas advertising firm Ritchie ...