Tesco Real Food Reveals UK Demand for Italian Food
Tesco Real Food has revealed that Italian food is growing ever more popular in the UK.
Antipasti and olives, once considered posh people's nibbles, have surprisingly become one of Britain's fastest growing culinary trends on the back of the ever-growing love for Italian food and Italian recipes.
In the last year demand for the starters has taken off with sales rising by 42 per cent across all UK retailers in a market worth GBP38m.
At Tesco, antipasti and olives, in particular the dressed variety, have become the fastest growing foods on its deli counters.
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