First Capital Payments Eyes Far-Reaching Opportunity with New App Offering Consumers New, Neat Way to Pay

ROCHESTER, NY, May 17, 2012 (Press-News.org) All across the country, consumers and merchants are engaging in a new form of commerce: Google Wallet. Google Wallet is the most notable name of an emerging number of technologies relying on near field communication to allow consumers to pay for goods and services with a simple wave of their smartphone. Consumers love the convenience and novelty of these technologies while merchants love the lower cost and ability to create digital gift and reward cards to attract new customers. There will come a time when we each carry one device to unlock doors, pay for goods, contact family and friends, and engage in immersive multimedia experiences while we navigate our everyday world. Google Wallet may be the catalyst.

First Capital Payments has provided merchants in Upstate New York with dynamic and personalized payment processing solutions for over a decade. Seeing the potential of this emerging technology, First Capital Payments was the first to provide merchants in New York State with the ability to accept Google Wallet. The program has proved successful and a growing number of their merchants are already accepting this new form of payment. First Capital Payments Director of Marketing and Communication Andrew James: "We see Google Wallet as not only being tremendously convenient to both consumer and merchant but, more broadly, we see the technology as allowing community based consumption to flourish. For years we have prided ourselves on providing Mom and Pop shops with the funding, equipment, and innovative solutions to help quickly grow their businesses into viable members of the local community. We see Google Wallet as an opportunity for our merchants to enter the same conversation amongst consumers as big box retail giants like Walmart. When deciding which coupon to use, a Google Wallet user will see a coupon for a giant like Walmart and a coupon for a local business like our merchant. This is new territory; something never before achievable without a limitless advertising and marketing budget. This is precisely what we want our merchants to have access to; smart ways to do big things."

For more information, please contact Andrew James at (585) 325-4010 or via email at ajames@firstcapitalpayments.com.

First Capital Payments was formed in 2001 by father and son duo Hiram Hernandez, Sr. and Hiram Hernandez, Jr. Locally based, and family run, First Capital Payments is a Member-Service Provider for the MasterCard and Visa Associations. The company delivers industry-leading pricing, next day funding, affordable POS leasing, and innovative solutions like Google Wallet and QwickPAY to partnering merchants. With their full complement of in-house sales, service, and support specialists, First Capital Payments is ready to provide critical solutions for partnering businesses on a moment's notice.

First Capital Payments is a family owned and operated, locally based Member-Service Provider for the MasterCard and Visa Associations. We offer industry-leading pricing, next day funding, affordable POS leasing, and innovative solutions for mobile payment technologies. With our full complement of in-house sales, service, and support specialists, we are ready to provide critical solutions for partnering businesses on a moment's notice. For further information, please contact us at (877) 506-9746.

Website: http://www.firstcapitalpayments.com