Attitudes, not income, drive energy savings at home
Some people flip off the lights the moment they leave a room, while others rarely think twice about saving energy. According to the most comprehensive analysis of people’s sentiments toward household energy savings to date, publishing October 10 in the Cell Press journal Cell Reports Sustainability, people’s attitudes and moral sentiments about their energy usage—rather than income or knowledge of how to conserve power—determine whether they take action at home.
Domestic energy usage accounts for about a fifth of all energy consumption in the United States and European Union. Understanding what matters ...