Most admired companies have room for social media improvement
Not all of America's most admired companies are killing it on social media. In fact, some are almost flat lining, according to a team of researchers.
Several firms on Fortune Magazine's list of America's most admired companies are failing to achieve basic social media standards, let alone best practices, according to Marcia DiStaso, associate professor of public relations, Penn State.
"We were surprised that not all the companies had a Twitter account, for instance, and not every company had a Facebook page, or a YouTube page," said DiStaso. "There are top companies ...





