Every 10 tobacco ad sightings boost teens' risk of starting to smoke by almost 40 percent
The researchers base their findings on over 1300 ten to 15 year old non-smokers whose exposure to tobacco advertising and subsequent behaviour were monitored over a period of 2.5 years.
In 2008, the children, who were pupils at 21 public schools in three different regions of Germany, were asked how often they had seen particular ads. These included images for six of the most popular cigarette brands in Germany and eight other products, such as chocolate, clothes, mobile phones, and cars.
In 2011, 30 months later, they were asked the same question, as well as how ...