For sports fans, the story -- not the victor -- makes the difference in enjoyment
CORVALLIS, Ore. – A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.
The research, recently published in the Journal of Media Psychology, examines emotional experiences, outcome satisfaction, and enjoyment of athletic events, particularly ones featuring individual athletes rather than team sports.
Lead author Colleen Bee, an assistant professor of marketing at Oregon State University, said the Olympics are a good example of an event where fans often cheer for little-known ...



