In US, saving money is top reason to embrace solar power
COLUMBUS, Ohio – Financial benefits, such as saving on utility payments and avoiding electricity rate hikes, are a key driver of U.S. adults’ willingness to consider installing rooftop solar panels or subscribing to community solar power, a new study suggests.
Researchers at The Ohio State University conducted a national survey to gauge consumer perceptions about adopting solar power. Though previous work has examined views about rooftop solar, this study is the first assessment of public opinion about accessing community solar energy for household use.
The findings led researchers to recommend that policymakers and industry leaders increase marketing campaign ...