Maxifier Partners with Moat to Support Adoption of Branding Metrics
Maxifier, the global leader in inventory revenue management technology, today announced a new alliance with brand intelligence and analytics company Moat. With increasing demands by marketers for metrics that move well beyond the standard click-through rate as a measure of campaign success, this relationship enables Maxifier's publisher clients to offer brand advertisers more relevant metrics around attention, engagement and in-view time.
Maxifier will create a "Moat" tab within its ADMAX platform, enabling Moat's data to be fed into its optimization engine. ...