CommCore Teams with Edelman and WCG for "A Conversation Against Cancer" at ASCO Annual Conference
CommCore Consulting Group, Edelman Public Relations, and WCG joined together during the American Society of Clinical Oncology (ASCO) annual conference in Chicago to help further cancer research. The partnership leveraged the reach of the "#ASCO12" hashtag; for every tweet that included it a donation up to $5,000 was made to Alex's Lemonade Stand, an organization dedicated to funding pediatric cancer patient/caregiver support and research.
The campaign generated more than 10,000 tweets, easily meeting the $5,000 goal.
The brainchild of Mark Bennett (WCG) and ...