Toyota recalls made no dent on their brand
A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.
"These findings highlight the importance of establishing and maintaining a reputation for quality," says Dr. Robert Hammond, an assistant professor of economics at NC State and lead author of a paper describing the study. "Not only will it help you sell cars in the first place, but it will help you weather public scrutiny in the event of a recall."
Hammond launched the study because he wanted to see ...

