Tumri Announces Tumri 'Ensemble' Self-Serve Display Advertising Platform for Dynamic Creative and Offer Optimization

SAN MATEO, CA, January 14, 2011 (Press-News.org) Tumri, today announced the general release of Tumri Ensemble, the self-serve platform for dynamic creative and offer optimization. Tumri Ensemble offers feature-rich display ad optimization, personalization and analytics applications designed to help leading advertising agencies, advertisers and media partners rapidly execute more effective dynamic campaigns. The self-serve platform has been in beta since September 2010 and is already in use with key clients and strategic partners including agencies and ad networks.

Tumri Ensemble offers an easy-to-use user interface and an automated workflow that provides complete control over dynamic display ad campaigns. With Tumri Ensemble, partners can quickly setup, launch, manage, and analyze powerful data-driven dynamic display ad campaigns. After developing the solution internally with beta partners, Tumri is now placing its easy-to-use platform directly into the hands of agencies and advertisers. Leading brand marketers and direct response advertisers can maximize the performance ROI of dynamic creatives and offer optimization with unmatched production scale, enhanced targeting and auto-optimization.

"We have consistently shown that dynamic creative and offer optimization can deliver significant improvement in performance for display ad campaigns. With the arrival of Tumri Ensemble we are ready to unleash that power to agencies and brand marketers to execute these campaigns entirely on their own," said Hari Menon, founder and CEO of Tumri. "Our objective with the self-serve platform is to make dynamic creative and offer optimization ubiquitous and to allow advertisers and agencies the benefit of performance lift without significant incremental time investment or additional resources."

The Tumri Ensemble platform is comprised of a comprehensive set of applications that includes creative production tools, a campaign optimization system and a powerful analytics and insights portal. Key features of the self-serve platform include:

• Automatic Display Ad Optimization: Adaptive optimization of creative variations and offers at the most granular media and audience levels to generate significant performance lift
• Dynamic Product Level Retargeting: Retarget specific products and offers to customers based on their interests and prior actions. Tumri Ensemble allows retargeting based on site visits, and previous searches, while maintaining strict adherence to user privacy policies.
• Display Ad Personalization: Deliver highly personalized experiences at scale based on advertiser specified rules; taking into consideration demographics, location and profile of the users.
• Research and Insights: Provide near real-time comprehensive and granular insights on creative, audience, media performance and performance attribution.

Learn more about Tumri's entire suite of solutions including the Self-Serve Dynamic Creative Platform here: http://www.tumri.com/platform/overview

About Tumri
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale. With Tumri, marketers can effectively cross-sell and up-sell a catalog of products or services to their consumers based on a user's actual site browse or action, driving maximum relevancy and ROI. Marketers also benefit from a powerful auto-optimization engine and dynamic creative reports that allows for a more accurate and timely view of campaign metrics. Tumri powers dynamic marketing campaigns for many of the world's most prominent brands including Nike, HP and Travelocity among others. To date, Tumri has executed more campaigns, served more impressions and created more distinct dynamic creative experiences than anyone in the space.

Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. Tumri is a member of Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). To learn more about Tumri visit http://www.tumri.com.

Press Contact:
Michelle van Kriedt
PerkettPR for Tumri
e: tumri@perkettpr.com
p: 415-877-0230