121 Direct Mail endorses research showing phenomenal returns from charitable direct mailings

CHESHIRE, ENGLAND, January 14, 2011

121 Direct Mail is in agreement with a survey commissioned by TNT Post investigating consumer attitudes to charity mailings which has revealed that Britain is a nation of givers.

121 Direct Mail already work with a number of charities and are ideally set up to discuss and advise fundraisers on the best ways to trial direct mail to the database of supporters they have for their organisation.

The survey found that almost half of Brits (47%) regularly contribute to a specific charitable cause and a quarter (25%) makes a charitable donation on an ad hoc basis each month. A third (33%) of people who make a donation are prompted by mail received from a charity, demonstrating that consumers actively react to physical mail appeals.

Furthermore, over half (57%) of those who chose to respond to mail appeals responded via post to make their donation, offering charities a real return on direct marketing spend. The survey found that direct mail is one of the most consistent channels for donation response rates. Mark Davies, Managing Director of TNT Post Doordrop Media commented: "Physical mail is still one of the most effective methods for direct engagement, both for charities and across sectors. The survey results show that in terms of measurable return on investment both direct mail and doordrops remain the most reliable and consistent direct marketing channels for charities."

Samatha Wilson, marketing manager of Fundraising Standards Board added: "Direct mail has long been a mainstay of fundraising and these latest figures confirm that when done well, it continues to be a successful tool for fundraising."

To find out more about how 121 Direct Mail can add value to your Charity DM campaign contact Linda Cook today on 0845 4000 121 or Linda@121directmail.co.uk

121 Direct Mail are a well established and respected mailing house (some people would call us envelope stuffers!) that provide professional and efficient direct mail services throughout the UK, Europe and Worldwide. With over 20 years experience 121 Direct Mail offer cost effective and quality controlled direct mail fulfillment solutions.
121 Direct Mail also cleanse and compare data for mail merging letters on machine and manual fulfillment options. Information on the process of a direct mail campaign can be found on the website http://www.121directmail.co.uk, along with details of the Royal Mail 'Mailing House Scheme' and access to downloadable policies and price lists.