Not Your Mother's Hairstyling Products To Hit Ulta Shelves Nationwide

COSTA MESA, CA, January 14, 2011 (Press-News.org) Not Your Mother's is proud to announce that it will begin selling its popular hair styling products at Ulta stores nationwide starting March 1, 2011.

All Ulta's almost 400 stores will be carrying Not Your Mother's full line of products, which consists of six styling products that launched in 2010, and additional products launching in 2011. The early response from a young, hip fan base and their rave reviews have propelled the line and opened the eyes of many retailers.

"We are thrilled to add Ulta to our distribution network," said Michele Sherbet, Not Your Mother's brand manager. "The addition of Ulta as a retail partner strengthens the brand's development and offers more accessibility to our fans."

The current product line up includes: All Eyes On Me (a shape and shine hairspray), She's A Tease (a volumizing hairspray), Beat The Heat (a thermal styling shield spray), Smooth Moves (a frizz control hair cream), Kinky Moves (a curl defining hair cream) and Beach Babe (a texturizing sea salt spray). One of the new product launches in 2011 will include Girl Powder (a volumizing hair powder).

About Not Your Mother's
Not Your Mother's is a collection of fun, hip hairstyling products offering high performing salon quality at value pricing. The line launched in 2010 with six essential hair styling products with top quality ingredients and technologies to help create any unique style. Additional product launches are planned for 2011. All of the products are available at a suggested retail price of $5.99 each. For more information, retail locations and shopping links visit http://www.nymbrands.com.

About Ulta
Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta provides affordable indulgence to their customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. Ulta offers a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. Each store also offers a full-service salon. Headquartered in Bolingbrook, IL, ULTA opened its doors in 1990, currently operates 384 stores across 39 states in high-traffic, off-mall locations. An Ulta store locator is available at http://stores.ulta.com/store/.

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