Avatar will not lie... or will it? Scientists investigate how often we change our minds in virtual environments
How confident are you in your judgments and how well can you defend your opinions? Chances are that they will change under the influence of a group of avatars in a virtual environment. Scientists from SWPS University investigated the human tendency to be influenced by the opinions of others, including virtual characters.
We usually conform to the views of others for two reasons. First, we succumb to group pressure and want to gain social acceptance. Second, we lack sufficient knowledge and perceive the group as a source of a better interpretation of the current situation, describes Dr. Konrad Bocian from the Institute of Psychology at SWPS University.
So far, only a few studies ...












