Spectrum of apps shrinks after ban on personalized ads
A ban on using apps to collect data in order to personalize advertising would significantly reduce the spectrum of available apps and the number of updates, according to a study by the Technical University of Munich (TUM) based on the ban concerning Android apps for children. The findings can assist companies in defining their business models and policymakers when regulating targeted advertising.
Most smartphone apps are free. The providers finance them with advertising, often with what is referred to as targeted advertising: The apps evaluate data such as usage behavior and the user's location and even photos and messages ...











